First Spring Digital
How it works Services Results Book a strategy call
Fractional CMO — fully embedded

Your entire marketing department. Without the hire.

We act as your fractional CMO and own the whole engine — from the first ad impression to a booked, sales-ready appointment. You walk in to close. We run everything that gets them there.

One retainer replaces
An in-house CMO Media buyers A copywriter A web developer An automation specialist
Where we fit
We own the funnel up to the point of sale.
First Spring runs everything here
Attract
Ads, SEO & outbound
Capture
Sites & landing pages
Nurture
Email, SMS & retarget
Book
Sales-ready appointments
Handoff
You close the sale
Your team takes the warm, qualified conversation across the line.
The CMO layer

Senior marketing leadership, steering every channel.

Growth strategy & GTM
We set the plan — positioning, offers, targets and the roadmap to hit them.
Channel orchestration
Every channel pulls in one direction. Budget flows to whatever is working.
Reporting & accountability
One dashboard, one number that matters: sales-ready appointments booked.
The team you skip hiring
Buyers, copywriters, developers and automation specialists — all included.
The execution

Every capability your funnel needs, under one roof.

No stitching together five vendors. We staff, run and own each of these as your marketing department.

01 · Attract
Fill the top of the funnel
Paid Search — Google Ads
Capture high-intent demand the moment people search.
Search, Performance Max & Display
Keyword, bid & budget management
Conversion tracking baked in
Paid Social — Meta Ads
Put your offer in front of the right audiences at scale.
Facebook & Instagram campaigns
Audience & creative testing
Full-funnel ad sequencing
Local SEO
Own the map pack and rank where your customers search.
Google Business Profile optimization
Local citations & review engine
Location & service-area pages
Cold Email Outreach
Proactive outbound that fills the top of funnel on demand.
Domain & inbox infrastructure
List building & verification
Personalized sending at scale
02 · Convert
Turn traffic into leads
Website & Landing Pages
Conversion-first builds designed to turn clicks into booked leads.
Landing pages & full websites
Speed & mobile optimized
Built around the core offer
Retargeting
Bring back everyone who didn't convert the first time.
Pixel & audience setup
Meta + Google retargeting
Drives down cost per lead
Creative & Copy
Scroll-stopping creative and copy that actually sells.
Ad creative & short-form video
Landing page & email copy
Offer & angle development
03 · Convert & grow
Nurture, automate & measure
Email & SMS Marketing
Automated follow-up that books, re-books and resurrects dead leads.
Speed-to-lead sequences
Long-term nurture flows
Broadcasts & promotions
Marketing Automation & CRM
The backend engine that runs the funnel while you sleep.
CRM & pipeline setup
Workflow & trigger automation
Lead routing & scoring
Analytics & Reporting
Full-funnel visibility tied straight to revenue.
Attribution & live dashboards
Channel-level ROI
Weekly reporting cadence
Hand off the whole funnel

Get a fractional CMO and a full marketing team — for less than one senior hire.

Book a strategy call See how it works
First Spring Digital
Fractional CMO & growth engine